Full-Time Assistant Media Planner – Alexandria
Job Description
The Digital Media Planner will work closely with other members of the digital marketing team to create and implement paid media campaigns that help the company meet its strategic business objectives. Brand awareness and demand generation fall under this person’s purview, and they must plan for, implement, analyze, and forecast the success of these initiatives. The ideal candidate has a passion for networking, excels at negotiating, and keeps their ear to the ground for emerging platforms and strategic approaches. This person should have previous experience liaising directly with media outlets and conveying campaign parameters to creative teams. Experience with digital marketing and business-to-business software sales is a major plus. While digital media buying will be the primary focus of this position, experience with more traditional forms of advertising is highly desirable. In order to succeed in this role, it is essential that you have a firm grasp on omnichannel campaigns and the ability to determine the optimal media mix for reaching a specific demographic.
Job Title : Assistant Media Planner
Location : Alexandria, Al-Iskandariyyah, Egypt
Salary : $ 23.08 per hour.
Company : MMGY Global LLC
Job Type : Full-Time
Qualifications:
- Negotiate with strategic media suppliers and Account-Based Marketing partners to manage paid media campaigns.
- Verify that monthly vendor billing complies with third-party advertising metrics.
- To make sure that partners are carrying out campaigns as intended, keep an eye on ad verification, brand safety, and viewability.
- Collaborate to put buyer personas into action while implementing omnichannel advertising strategies for paid media campaigns.
- The creation and maintenance of flowcharts, media budgets, media authorizations, and vendorINSERTion orders.
- Keep an eye on how well your media partners are doing while carrying out your campaign, and set up regular meetings with the ones who matter most.
- Send RFPs to prospective media partners to evaluate for client campaigns according to client objectives and key performance indicators.
- Make paid media recommendations across several channels for a client based on their specific objectives.
- Collaborate with other members of the digital marketing team to develop paid advertising strategies to bolster both ongoing lifecycle programs and one-off demand generation initiatives aimed at consumers and business customers.
- To recommend buy placements, conduct research on partners and media outlets. Based on the strategy and goals of the campaign, find new advertising possibilities.
Skills:
- familiarity with B2B software purchasing processes and ease in navigating new B2B distribution channels based on target audience type.
- Experience with ad negotiation, native media buys, and content marketing. Experience working directly with outside media sales teams.
- Having the ability to negotiate direct media buys with vendor partners in order to obtain better pricing and more value for clients.
- At least two to three years of experience negotiating media campaigns and expenditures with external vendors, and four to six years of expertise overall in digital media marketing.
- Three or more years of experience in media planning and buying, including but not limited to direct, social, programmatic, and paid search.